Personal Brand Do People Really Know What You Do

Personal Brand Do People Really Know What You Do Recently I was on a call with a new JibberJobber user (and good friend) who had a lot of questions on how to use JibberJobber. I’ll call him Brad. Like many of my users, Brad is good with technology but not an IT guy. This means he has a lot of smart “how do I do this? “ questions… things that I don’t think about. Also, Brad is an entrepreneur and is using JibberJobber to manage professional relationships (customers, prospects, etc.). I call JibberJobber a tool to organize your job search but really it is a relationship manager. Some call it a personal relationship manager but it is really, essentially a “customer relationship manager,” or CRM â€" that’s what we modeled it from. So back to my call with Brad… one thing he said is that he LOVES LOVES LOVES the inline help videos we have for users to understand how to use various parts of the system. He asked me to make a lot more. “Spend a day and just do a lot of recorgding,” he asked. It occurred to me that even though I, and many users, know about many of the rich features of JibberJobber, there are many more who don’t. I have to educate them, continually! And you, as CEO of Me, Inc., have to educate YOUR audience. You think they know, but they don’t. Yes, you have told them a me-in-30-seconds, but that doesn’t quite do the job! My point is this: YOU have to communicate what you do, your brand, etc. to your network/audience regularly. HOW are you doing this? Personal Brand Do People Really Know What You Do Recently I was on a call with a new JibberJobber user (and good friend) who had a lot of questions on how to use JibberJobber. I’ll call him Brad. Like many of my users, Brad is good with technology but not an IT guy. This means he has a lot of smart “how do I do this? “ questions… things that I don’t think about. Also, Brad is an entrepreneur and is using JibberJobber to manage professional relationships (customers, prospects, etc.). I call JibberJobber a tool to organize your job search but really it is a relationship manager. Some call it a personal relationship manager but it is really, essentially a “customer relationship manager,” or CRM â€" that’s what we modeled it from. So back to my call with Brad… one thing he said is that he LOVES LOVES LOVES the inline help videos we have for users to understand how to use various parts of the system. He asked me to make a lot more. “Spend a day and just do a lot of recorgding,” he asked. It occurred to me that even though I, and many users, know about many of the rich features of JibberJobber, there are many more who don’t. I have to educate them, continually! And you, as CEO of Me, Inc., have to educate YOUR audience. You think they know, but they don’t. Yes, you have told them a me-in-30-seconds, but that doesn’t quite do the job! My point is this: YOU have to communicate what you do, your brand, etc. to your network/audience regularly. HOW are you doing this?